By default, the Recommended Products section on a Product Details page is generated using sales data to display products that were also purchased by other customers that bought the selected product.
We’ve expanded the functionality of this module, to now allow sellers to control which products appear in this section. Users can manage which products appear in this section of the Product Details page by adding specified part numbers or part types/part terminology IDs (PTIDs) to a selected product. If recommendations are set for a product, then a shopper will see the following recommended products:
- Recommended Products - Any of the part numbers that were added to the selected product will be displayed as recommendations. Please note these should either have the same fitment or have universal fitment.
- Recommended PTIDs - These will only appear if a vehicle is selected by a shopper. Once a vehicle is selected, then the system will display products that are assigned to the recommended PTID.
Please read on to learn about how to manage product recommendations within the platform and via bulk import.
Add Product Recommendations through RP Platform
If you want to control which products are recommended for a specific part number, you can easily manage this on the Product page in the RP Platform. To update the recommendations associated to a product, follow these steps:
- Select “Products” from the header
- Search for a part number that you want to update
- Select the product from the search results
- Scroll down to the “Product Recommendations” section on the page
From the “Product Recommendations” section, you can easily add up to 10 part numbers or PTIDs as recommendations to the selected product. To begin, click on “Add Recommendation”, then follow these instructions:
- Enter the Brand name - This can be an existing catalog in your list, or you can enter a new brand name for a future catalog you plan to add to your store.
- Select the “Type” of recommendation you want to add. This will be either a manufacturer part number (MPN) or part type/part terminology ID (PTID).
- Enter the part number or PTID that you want to recommend.
- Click on “Add” when you’re finished entering the recommendation details.
- Once you’re finished adding recommendations, click on “Save Changes” in the top right corner.
Once you save the changes to the product in your catalog, then you will be able to see the recommendations on your web store(s). This will replace the sales-based recommendations that are normally generated as recommended products.
Add Product Recommendations through Products Import
If you want to control which product recommendations are set in your catalog in bulk, then you can upload a Products bulk import file to set recommended part numbers or PTIDs.
Create a CSV file that, at minimum, contains the following fields:
- PARTNUMBER
- BRAND
- RECOMMENDED_PRODUCTS
- RECOMMENDED_PTIDS
Use the RECOMMENDED_PRODUCTS column to enter specific part numbers that should be recommended for a selected product. The data should be formatted as follows: BrandName|PartNumber. If you want to add more than one part number, then separate the part numbers by a | (Ex: BrandName,PartNumber|BrandName,PartNumber).
Use the RECOMMENDED_PTIDS column to enter specific part types that should be recommended for a selected product. The data should be formatted as follows: BrandName,PTID. If you want to add more than one PTID, then separate the PTIDs by a | (Ex: BrandName,PTID|BrandName,PTID).
When your bulk import file is ready, then navigate to the settings in the RP Platform, then follow these steps:
- Select Bulk > Imports from the menu
- Click on “+ New Import” in the top right corner
- Set “Products” as the “Job Type”
- Select the import file from your computer
- Leave all other settings as their default selections
- Click on “Upload File”
Once your Products bulk import is finished processing, then you will be able to see Product Recommendations in the Products section of the RP Platform and on your web store(s). This will replace the sales-based recommendations that are normally generated as recommended products.
Other Considerations when Adding Product Recommendations
There are a few considerations for configuring the “Recommended Products” module on the Product Page layout. To make changes, navigate to your web store in the RP Platform, then follow these steps to get to the page layout:
- Select Design > Layouts from the menu
- Find “Product Page” in the list, then click on the page layout
- Locate the “Recommended Products” module, then click on it
From here, you can configure the following display settings:
- Display Heading: By default, the heading displayed on the Product Page will be “Also Purchased”. We recommend changing it to “Recommended Products” to make it more generic if you plan to control which products appear in this section of the page.
Product Display Limit: By default, the system will display up to 5 products. You can display up to 8 products in this module.