browse

 

Superstore (Lead-Gen Model)

With this model, there is a marketing channel (Webstore) that allows buyers to shop, build a cart, and then checkout with a participating supplier. This is called "Lead Gen" because the participating supplier's checkout (merchant accounts, shipping, taxes, promos, and pricing) is being used. The buyer, in this case, is a "lead" that's referred to the participating supplier. Checkout will show the buyer that they are doing business with that particular supplier.

 

Feature/Functionality Lead-Gen Store Account Fulfilling Supplier Account Notes
Order Processing Cross Mark Check Mark Order is owned by the fulfilling supplier, which was selected by the customer during checkout.
Order Routing Cross Mark Cross Mark Because the order is owned by a specific supplier, order routing is not allowed in this model.
Products Check Mark Cross Mark Product details are owned by the SuperStore. Suppliers cannot modify product details.
Customers Check Mark Check Mark Customer details are owned by the supplier that owns their order, but the customer can log into the Lead-Gen SuperStore.
Reports Check Mark Check Mark Both accounts have access to the appropriate reporting.
Messages Cross Mark Check Mark Messages are owned by the supplier as part of their customer relationship.
Account Settings Lead-Gen Store Account Fulfilling Supplier Account Notes
Bulk Import Pricing & Shipping Cross MarkProducts Check MarkProduct ImagesCheck Mark Customers Cross MarkListingsCross Mark PagesCheck Mark

Pricing & ShippingCheck Mark ProductsCross Mark

Product ImagesCross Mark

CustomersCheck Mark ListingsCross Mark PagesCross Mark

Both accounts can bulk upload files but due to edit permissions throughout the platform, not every option makes sense for both accounts.

Note: Pricing can be handled by the individual suppliers or the SuperStore depending on the lead-gen configuration.

Catalogs Check Mark Cross Mark The Lead-Gen Store controls which catalogs are available for sale on the site.
The supplier store must support the catalogs of all orders that get routed to them.
Integrations Check Mark Check Mark Both accounts can add on integrations.
Order Settings Cross Mark Check Mark Order settings do not apply to a Lead-Gen account as they do not own orders.
Payment Cross Mark Check Mark Payment Carrier Integrations are pulled from the supplier store during checkout.
Tax Cross Mark Check Mark Tax is pulled from the supplying dealer's account.
Shipping Cross Mark Check Mark Shipping rates are pulled from the supplying dealer's account.
Templates Cross Mark Check Mark Since messages are routed to the supplying dealer, templates are not utilized for the Lead-Gen Store.
Warehouses Check Mark Cross Mark The Lead-Gen Store controls which suppliers/warehouses receive orders.
Store Settings Lead-Gen Store Account Fulfilling Supplier Account Notes
General Check Mark Cross Mark General store settings are controlled by the Lead-Gen Account.
Checkout Cross Mark Check Mark The buyer checks out with the supplier selected - use their checkout messages and settings.
Order numbers will pull from what is set on the supplier account.
Customer Groups Cross Mark Check Mark The supplier owns the customer and this any applicable customer groups.
Design Check Mark Cross Mark The Lead-Gen Account dictates the design aspects of the site.
Marketing Check Mark Cross Mark The Lead-Gen Account controls all marketing efforts for the site.
Payment Methods Cross Mark Check Mark The supplier will use their own payment methods which will be pulled into the checkout session when they have been selected as the supplier.
Policies Check Mark Question Mark The policies page on the Lead-Gen Store will populate from the Lead-Gen Account
Pricing Check Mark Check Mark The pricing offered on the Lead-Gen Store is pulled from either the supplier's account or an eCommerce price set by the Lead-Gen Account.
Shipping Cross Mark Check Mark Shipping methods offered are pulled from the supplier's account.

 

Dropship Model
In this model, a webstore or marketplace (eBay or Amazon) may be used to merchandize products. Orders are placed with that channel and are owned by that channel.

Feature/Functionality Main Store Account DropShip Supplier Account Notes
Order Processing

Check Mark

Check Mark

The main store account may choose to either process this order themselves (i.e. items are all in stock at local warehouse) or route the order (either automatically using business logic or manually) to a dropshipper.

Order Routing

Check Mark

Check Mark

The main store can route the order to the dropshipper and the dropshipper can reroute if they are unable to fulfill the order.
Products

Check Mark

Cross Mark

The main store dictates products sold/listed on the selling channel.
Customers

Check Mark

Cross Mark

The main store owns the customer and all customer details and experiences.
Reports

Check Mark

Check Mark

Both stores have access to reporting.
Messages

Check Mark

Cross Mark

The main store account will handle all messages and customer communications.
Account Settings Main Store Account DropShip Supplier Account Notes
Bulk Import

Check Mark

Cross Mark

The main account will have full access to bulk import tools, but the dropshipper does not have access to edit/update any of the items via bulk upload on the store.
Catalogs

Check Mark

Cross Mark

The dropshipper can only be routed orders that are of the brands that they offer in their own account. They cannot control what brands are available in the main store.
Integrations

Check Mark

Check Mark

Both stores can integrate with third party partners.
Order Settings

Check Mark

Check Mark

Both accounts can dictate their own order settings (e.g. custom order statuses).
Payment

Check Mark

Cross Mark

The main account controls payment gateways and payment methods.
Tax

Check Mark

Cross Mark

The main account controls all tax settings.
Shipping

Check Mark

Check Mark The shipping carriers/rates quoted on the store are dictated by the main account.
Templates

Check Mark

Cross Mark

All communication is through the main account, so the dropshipper does not need templates to communicate with customers.
Warehouses

Check Mark

Cross Mark

The main account dictates warehouses and suppliers.
Store Settings Main Store Account DropShip Supplier Account Notes
General

Check Mark

Cross Mark

The main account controls all store settings.
Checkout

Check Mark

Cross Mark

The main account will control checkout settings (e.g. VIN message). The drop shipper can control their starting order numbers via Parts Counter settings in their account.
Customer Groups

Check Mark

Cross Mark

The main account controls all customer information including customer groups.
Design

Check Mark

Cross Mark

The main account controls all aspects of the site design.
Marketing

Check Mark

Cross Mark

The main account controls all marketing efforts.
Payment Methods

Check Mark

Cross Mark

The available payment methods are dictated by the main account.
Policies

Check Mark

Cross Mark

The policies on the site are set by the main account.
Pricing

Check Mark

Cross Mark

The pricing on the site is set on the main account and will be the same for the customer regardless of who is fulfilling this order.
Shipping

Check Mark

Cross Mark The shipping methods offered to the customer and their respective markups are dictated by the main account and the same regardless of who is fulfilling this order. The dropshipper will need to choose a method during fulfillment that is in line with the expectations set with the customer.

 

32572801818907
Powered by Zendesk