You can change your eBay Store name at any time, and as often as you like. However, we recommend that you carefully consider your decision to change your Store name, as any bookmarks to your page created by your buyers, or other marketing links you've created, will no longer work. In addition, your Store will be ranked as a new site in some search engine results if you change your Store name.
Changing the name of an eBay Store
- Go to Your Name (upper left) > Account Settings
OR
My eBay (upper right) > Summary
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On the My eBay page, click Account > Manage Communication with Buyers
- Scroll down to "Need to send an invoice?", click Edit (far right)
- Click Store Builder
- Enter your Store Name > Scroll to the bottom and click Save Settings
Note: The name you choose determines your Store's URL (web site address). As part of creating your URL, we change all letters in your store name to lowercase, remove any special characters (apostrophes, spaces, &, $, etc.), and add hyphens between all words. For example, if your Store's name is "Fine Jewelry," your Store's URL is http://stores.ebay.com/fine-jewelry.
Tips and rules for Store names
Choose a name that immediately lets buyers know what you're selling. For example, a straightforward name like "Ben's Computers" will be more helpful to buyers than a less descriptive name. A straightforward Store name can also help search engines find your Store when buyers are looking for your items.
Your Store name also must follow these guidelines:
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It must start and end with a letter or number
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It can't start with 4 or more consecutive letter As
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It can't start with an "e" or "E" followed by more than a single number
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It can't contain the following characters: <, >, or @
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It can't be the username of another member on eBay, or be misleadingly similar to the username of another eBay member
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It can't contain "www" anywhere in the name
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It can't contain 2 or more consecutive spaces or non-alphanumeric characters
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It can't end with a top-level domain abbreviation used on the web, such as .com, .net, or .org
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It can't be a name that is identical or misleadingly similar to another company's name protected by trademark law. Also, you can't use a name that contains the word eBay, Half.com, or PayPal, or which is misleadingly similar to those names. Learn more about Trademarked items and domain name basics.
Your Store name can be your eBay username, as long as it meets these guidelines.