Search pages can be used to present the customer with a specific list of parts that you want to feature, such as special buys or kits of related parts. They can also be used to direct paid AdWords searches to specific criteria that you determine when setting up your keywords within an ad. Doing this forces Google to index the pages being used for the ad. If you feel that there are product specific pages not getting as much search traffic as you would like, this is a great way to direct traffic to those pages and create more relevant ad content for targeted users.

  1. Log in to your Manage dashboard at
  2. Click on the gear icon in the upper-right corner of the page.
  3. Use the left-side menu to select your store, then the "Design" section, then click on "Pages."
  4. Click on the green "+New Page" button.
  5. Enter the title for your new page. This will be visible to your buyers.
  6. The page URL will auto-fill once you enter the title, but you have the opportunity to change from the default now.
  7. In the "Page Type" drop-down menu, select "Search."
  8. Choose whether or not this page is published. It can be useful to set this to "No" initially, while you're putting together the page, but make sure to flip it to "Yes" when you're ready to publish the page.
  9. You can set the page title here. This is how Google and other search engines will see the page title.
  10. You can also set the meta title and meta description for SEO purposes.
  11. You have the option to enter a Make, Model, and/or Year for this search page. If you use this option, the system will only show results for the specified vehicle, and won't be able to be changed by your buyers. If you want your buyers to be able to filter down to their own vehicle, leave these fields blank.

    Note: if you select a vehicle, custom products will not appear on a search page.
  12. Click the blue "+Add New Term" button to enter new search terms for this page.
  13. Add the relevant search terms, separated by a comma, and click the "Add" button. You can also enter specific part numbers or part number prefixes. This works with OEM parts as well as custom products.
    • If you were making a search for water pumps, select the search terms “water”, “pump” and “water pump” by separating multiple terms with a comma.
  14. Negative keywords are supported in this search. To add negative keywords, add the search term, then a space, then a dash (-) followed by the negative term you'd like to exclude. For example, you may not want to show bolts on your "Brakes" page, so you might add the following terms: "rotor -bolt, drum -bolt, caliper -bolt, brake -bolt."
    • Note that the negative keyword is per search term, so it must be added to each term you'd like it to apply to.
    • Also note that negative keywords only function on word searches, they cannot be used for specific part numbers.
  15. You can add text and image content to your page using the editor, much like you would in any other Text Page
    • If you are an advanced user, and you are familiar with Page Builder, you can check the "Use Advanced Mode" option. This will allow you to use Page Builder to create the layout and content of the Search Page.
  16. When you are finished, click the blue "Save Changes" button.

If you'd like a link to this page somewhere on your site, just reach out to RevolutionParts Support for help!

If you are interested in using the RevolutionParts Marketing Agency to take care of your marketing needs, email, or contact your Customer Success Manager.

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