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How to Generate Your First Google Shopping Feed

Step 1 - Google Merchant Center Setup

You’re ready to branch into the world of Google Products? Follow this how to article to setup your Google Product Feed.  


For Google's specifications on Product Feeds, click here.


First you must verify and link all of your Google accounts. You can follow this article for instructions: Click Here. You can also find this information on Google Support forums: Click Here

Once you have verified your accounts, follow the steps below to complete you product feed:

 

In Google Merchant Center, set up your shipping settings

IMPORTANT: Please note that you will need to inflate your Google Merchant Center shipping settings with a 10% to 15% fee over what you have within your RevolutionParts realtime shipping settings. Make sure to match each method and apply the inflated fee to Google Merchant Center. Any changes in shipping methods will need to be updated in your Google Merchant Center.

We encourage you to inflate your shipping costs in Google Merchant Center because if the shipping on your site is higher than the shipping in Merchant Center, Google could suspend your account due to shipping policy violations. Google does not seem to mind if shipping costs on Merchant center are higher than on the site, which is why we encourage inflating them on the Merchant Center side. If you have any other questions regarding Merchant Center shipping inflation, feel free to contact support at support@revolutionparts.com.

IMPORTANT: In addition to inflation to successfully calculate accurate shipping, no handling fees can be used on the RevolutionParts site. You'll need to remove all handling fees from your Control Panel before you'll be able to sell using Google Shopping. Handling fees are not supported in Merchant Center and could cause account suspension.

 

Taxes and Shipping

  1. In your Google Merchant Center, click on the “Tax” tab
  2. Click the “Configure tax and set up nexus” option
  3. Save
  4. Select your state
  5. Click the “Shipping” tab
  6. Select the “Target Country”
  7. Input the “Transit Time”
  8. Input the “Minimum Order Value”
  9. Name your method
  10. Create a “Carrier Rate” in the “Shipping Cost” section
  11. Go to “Advanced Settings” and fill in the necessary information
  12. “Adjust by %” should match what you have set up in your RP Admin Panel
  13. Save

After clicking "Save", leave this window open. Create a new page/tab in your web browser and log into your RevolutionParts Control Panel.

 

Step 2 - Setting up the Product Feed

  1. In the new page/tab you just opened, log in to your RevolutionParts Control Panel
  2. Click on the Google Tools icon in the Helpful Tools bar
    Screen_Shot_2017-07-07_at_3.19.58_PM.png
  3. Next click on the "Shopping" tab
    data_feed2.png
  4. Click the green button "Create Feed"
    data_feed3.png
  5. New Data Feed Setup
    • Data Feed Source - Select OE Catalog or a Custom Catalog in the "Data Feed Source" (Custom Catalog will use any custom categories you've created)
    • Catalog Type -  Select the type of feed that you want to create (Parts & Accessories, Parts Only, or Accessories Only)
    • Filename for Generated Feed - Give your file a unique name (remember to keep the .txt at the end of the file name, must be exactly the same as your feed name in Merchant Center)
    • Notify When Ready - Enter an email address to notify when the feed is readydata_feed4.png
  6. OE Filters
    • Manufacturer - Select the Brand from the dropdown (if you sell parts for multiple manufacturers you need to create a separate feed for each manufacturer)
    • Product Image Source - This option lets you choose which images you want included in your feed
    • Only Include Parts With Custom Images - Allows you to choose either images that have stock photos or have custom images
    • The next two boxes "Product Title Template" and "Description Template" are where you can decide what information you want to include in your product titles and your product descriptions (It is HIGHLY RECOMMENDED that you do not change anything in these sections, as some changes can break the feed. If you want to change these templates, reach out to RevolutionParts Support)
    • Always Use Description Template - Defaults to "No" and will use the product description in the OE Catalog, unless you change this option to "Yes" (which will use the description template in the field above)
    • Start/End Year - Choose the years that you want to use in your feeddata_feed5.png
  7. Common Filters
    • Oversized Items - Do you want to include oversize items in your feed?
    • Only Include Parts With Valid Weights And Dimensions - Set this value to "Yes" if you only want to include parts that have valid weights and dimensions (non-zero).
    • Min/Max List Price to Include - This lets you control the minimum and maximum prices for the products that you want to include in your feed (if you set a minimum price of $10 products under $10 will not be included in your feed and if you set a maximum price of $1000 products over $1000 will not be included in your feed)data_feed6.png
  8. Auto-Submit Credentials (see below on how to generate)Screen_Shot_2017-07-11_at_8.05.03_AM.png

Google FTP Credentials

The Google FTP is an easy way to upload product feeds to Google Merchant Center automatically. 

  1. In your Merchant Center account, click on the 3 white dots in upper right-hand side of the screen
  2. Select “SFTP/FTP/GCS”
  3. Click on the “FTP Settings” (Make sure to select the option for FTPNOT SFTP.  ***SFTP will not work***)
  4. Once you've generated/obtained your FTP credentials, copy and paste them into the corresponding fields at the bottom of the Product Feed creation page in the RevolutionParts Control Panel

NOTE: All new feeds should be generated within 2 hours. Any changes that you make to the feed settings will automatically push to Merchant Center on the next regular monthly feed regeneration. If you make a change in the middle of the month and want to push the update, your feed will need to be regenerated by the RevolutionParts Support team.

 

Leave Merchant Center open until the feed is generated.  You'll need it to complete feed setup.

 

Step 3 - Uploading Feed to Google Merchant Center

After the feed has been created and you've receive the notification email, go back to the Shopping tab in the Google Tools section to continue feed setup.

  1. Once your feed has been generated, go back to the “Shopping” tab of the Google Tools section and copy the feed file name exactly (including the .txt).
  2. Go back to the Google Merchant Center
  3. Click the “Products” tab.
  4. Click “Feeds”
  5. Select your “Target Country”
  6. Paste the feed filename into the "Feed name" field in Merchant Center (including the .txt)
  7. Click “Continue”
  8. Click Upload
  9. Select Continue
  10. Paste again the feed filename you copied from the RevolutionParts Control Panel
  11. Click “Save”
  12. Go back to the Shopping tab in your RevolutionParts Control Panel and click the “Resubmit” button next to your feed. You may have to do this 2 or 3 times before Google registers your submission.
  13. Lastly, refresh your Google Merchant Center page to make sure that the feed is processing.  You can verify this by checking the “Last Upload Date” section of your feed.

NOTE: The very first time a feed is uploaded it can take up to 3 business days for the feed to be approved. Subsequent feeds should be available immediately unless you receive a message from Google.

 

If all of this sounds complicated, you can become a customer of the RevolutionParts Marketing Agency to take care of it for you! To learn more, reach out to your account manager. If you're unsure who that is, contact RevolutionParts Support.

 


EVERYTHING BELOW THIS BLOCK IS MANAGE-ONLY CONTENT.

This text will not appear on the finished article.

 

Step 1 - Google Merchant Center Setup

You’re ready to branch into the world of Google Products? Follow this how to article to setup your Google Product Feed.


For Google's specifications on Product Feeds, click here.


First you must verify and link all of your Google accounts. You can follow this article for instructions: Click Here. You can also find this information on Google Support forums: Click Here

Once you have verified your accounts, follow the steps below to complete you product feed:

 

In Google Merchant Center, set up your Shipping settings.

IMPORTANT: Please note that you will need to inflate your Google Merchant Center shipping settings with a 10% to 15% fee over what you have within your RevolutionParts realtime shipping settings. Make sure to match each method and apply the inflated fee to Google Merchant Center. Any changes in shipping methods will need to be updated within Google Merchant Center.

We encourage you to inflate your shipping costs in Google Merchant Center because if the shipping on your site is higher than the shipping in Merchant Center, Google could suspend your account due to shipping policy violations.  Google does not seem to mind if shipping costs on Merchant center are higher than on the site, which is why we encourage inflating them.  If you have any other questions regarding Merchant Center shipping inflation, feel free to contact support at support@revolutionparts.com.

IMPORTANT: In addition to inflation to successfully calculate accurate shipping no handling fees can be on the RP site. Please remove all handling fees from the RP Control panel. Handling fees create a miscalculation in Merchant Center and could cause account suspension.

 

Taxes and Shipping

  1. Click on the “Tax” tab
  2. Click the “Configure tax and set up nexus” option
  3. Save
  4. Select your state
  5. Click the “Shipping” tab
  6. Select the “Target Country”
  7. Input the “Transit Time”
  8. Input the “Minimum Order Value”
  9. Name your method
  10. Create a “Carrier Rate” in the “Shipping Cost” section
  11. Go to “Advanced Settings” and fill in the necessary information
  12. “Adjust by %” should match what you have set up in your RP Admin Panel
  13. Save

After clicking "Save," leave this window open. You'll need it to complete feed setup.

 

Step 2 - Setting up the Product Feed

  1. Log into your account on manage.revolutionparts.com
  2. Click the arrow to the far top-right next to your name and company name
  3. Click "Account Settings"
    Screen_Shot_2017-07-07_at_2.14.55_PM.png
  4. Select the "Store Settings" to the left
  5. Click on your RevolutionParts store
    Screen_Shot_2017-07-07_at_2.22.36_PM.png
  6. Select Marketing > Google Shopping
    Screen_Shot_2017-07-07_at_2.30.49_PM.png
  7. Click the green "+New Feed" button in the upper right to add a new feed

  8. New Data Feed:
    • Data Feed Source - OE Catalog or Custom
    • Catalog Type - Select from dropdown
    • Filename - Name your file (name needs to match feed file in Merchant Center)
    • Notify - Enter the email you want your feed notification sent toScreen_Shot_2017-07-10_at_11.25.16_AM.png
  9. OE Filters:
    • Manufacturer - Select from dropdown
    • Expanded data - If Yes, this will include additional metadata information in the feed. If you are doing dynamic retargeting or if you are not sure, set this to "No"
    • Popular Parts Only - Select from dropdown
    • Custom Labels 0-4 - Select from dropdown
    • Product Image Source - Custom (will show your custom images if applicable); Catalog Images Only (custom images will not be used)Screen_Shot_2017-07-10_at_11.29.54_AM.png
    • Only Include Parts With Custom Image - Set this value to "Yes" if you want your feed to only include parts you've uploaded an image for.
    • Include Out-of-Stock Parts - If you have an active inventory feed, set this to 'No' to only include parts that are in-stock.
    • Product Title Template - See the variables available to use to build the title template your products will use.
    • Description Template - See the variables available to use to build the description template your products will use.
    • Always Use Description Template - Set this value to "Yes" if you want to always use the description template above, even if the OE catalog has an actual description
    • Start Year - Only include parts for vehicles NEWER than this year
    • End Year - Only include parts for vehicles OLDER than this yearScreen_Shot_2017-07-10_at_11.38.26_AM.png
       
  10. Common Filters:
    • Include Oversized Items - Select from dropdown
    • Only Include Parts with Valid W&D - Set this value to "Yes" if you want your feed to only include parts that we have valid W&Ds for.
    • Minimum List Price... - Only include products over this price in the feed.
    • Maximum List Price - Only include products less than this price in the feed. Leave blank for no limit.Screen_Shot_2017-07-10_at_11.46.11_AM.png 
  11. Click "Save Changes" located in the upper right corner
  12. Copy/paste your FTP Credentials (see below on how to generate)

     

    Google FTP Credentials

    The Google FTP is an easy way to upload product feeds to Google Merchant Center automatically. 

    1. Click on the 3 white dots in upper right-hand side of the screen
    2. Select “SFTP/FTP/GCS”
    3. Click on the “FTP Settings” (Make sure to select the option for FTPNOT SFTP.  ***SFTP will not work***)
    4. Once you've generated/obtained your FTP credentials, copy and paste them into the corresponding fields at the bottom of the Product Feed creation in the RevolutionParts Control Panelmceclip2.png

NOTE:  All new feeds are generated within 2 hours. If you make any changes to the feed settings, they will push to Merchant Center automatically at the beginning of every month. If you wan the changes to push sooner than that, your feed will need to be regenerated by the RevolutionParts Support team.

 

Step 3 - Uploading Feed to Google Merchant Center

After the feed has been created and you've receive the notification email,

  1. Go back to the “Shopping” section in the Marketing tab (steps below) and copy the file name exactly:
    • Click the arrow in the upper right (next to the admin name)
    • Select Store Settings w/in the left-side menu
    • Select on your RevParts store (not eBay)
    • Select Marketing
    • Select Google Shopping Screen_Shot_2017-08-08_at_7.27.49_AM.png
  2. Go back to the Google Merchant Center
  3. Click the “Products” tab.
  4. Click “Feeds”
  5. Select your “Target Country”
  6. Paste the feed filename you copied into the "Feed name" field
  7. Click “Continue”
  8. Click Upload
  9. Continue
  10. Again paste the feed filename you copied from the feed setup page and then click “Save”.
  11. Go back to the Shopping tab on the RevolutionParts side and click the “Resubmit” button. You may have to do this 2 or 3 times before Google registers your submission.
  12. Lastly, refresh your Google Merchant Center page to make sure that the feed is processing.  You can verify this by checking the “Last Upload Date” section of your feed.

NOTE: The very first time a feed is uploaded it can take up to 3 business days for the feed to be approved. Subsequent feeds should be available immediately unless you receive a message from Google.

 

If all of this sounds complicated, you can become a customer of the RevolutionParts Marketing Agency to take care of it for you! To learn more, reach out to your account manager. If you're unsure who that is, contact RevolutionParts Support.


If you have any questions, feel free to reach out to us by emailing
support@revolutionparts.com or calling 480-779-7278!

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