How to set up Abandoned Cart Savers

 

What is the Abandoned Cart Saver?

The Abandoned Cart Saver (also known as a Drift Marketing Campaign) is an automated email tool that helps you follow up with customers who leave your site without completing their purchase (put parts in their cart, but don't check out). It’s one of the easiest and most effective ways to recover revenue you might otherwise lose.

 

Why it works

Customers abandon carts for all kinds of reasons—distractions, unexpected shipping costs, unanswered questions, and more. No matter the cause, when you reach out with a friendly reminder, you can bring them back and close the sale.

Just ask Ben Hanak, eCommerce Manager at Bommarito Auto Group, whose Abandoned Cart Savers have a 30-40% recovery rate.

Ben’s team had 22,350 lifetime abandoned carts. With a 30–40% recovery rate, that’s 6,700 to 8,900 orders recovered. Assuming an average order value of $224, that translates to $1.2 to $1.6 million in recovered revenue — simply from automated follow-up emails and outreach.

“That’s thousands of orders recovered from abandoned cart outreach that would have been lost otherwise — huge revenue right there.”

Read below to learn how to set this up in your RevolutionParts store.

 

How to set up Abandoned Cart Savers for your RevolutionParts Store

1. In your RevolutionParts dashboard, click your name in the top right corner.
2. Select "Account Settings" from the dropdown
   

1. From the sidebar, scroll down to ‘Selling Channels’ and select your RevolutionParts store.
   
2. Click on ‘Marketing,’ then ‘Abandoned Cart Savers’
   
3. Click the green ‘+ New Cart Saver’ button
4. To create your New Cart Saver, you’ll fill out the following fields:
   • Campaign Name - Name your campaign (visible only to you)
   • Campaign Enable - Enable (select from dropdown)
   • Campaign Type - Select the appropriate campaign type from the dropdown
     • Cart Savers are sent when a buyer puts items in their cart but doesn't check out
     • Quote Savers are sent if a buyer receives a quote but never checks out
     • Accessories Campaign means the automated messaging is only sent for accessories, and not hard parts
   • Email Delay - Enter how long after cart is abandoned you want the email sent (select from dropdown)
   • Google Analytics Medium - Add text here as a tag, which will appear in Google Analytics on orders that converted from this campaign
   • Subject - Enter the title of email (add Text Replacements (variables) if desired)
   • Message Body - Type the email your buyer will see (add Text Replacements (variables) if desired)
   • Send Test Message - Enter your email address to test your Abandoned Cart email
5. Click the blue ‘Add Cart Saver’ button.

Our tips to maximize recovery rates

• Send within 1–3 hours of abandonment for best results.
• Personalize with first names or product names if possible.
• Offer time-sensitive incentives like limited-time discounts or free shipping.
• Follow up more than once (e.g., 1 hour, 24 hours, AND 3 days later).
  
  

That’s it — you’re now set up for automatic emails to remind your customers to complete their purchases.

Not sure what to write in these emails? Feel free to use the templates below:

 

Ready to use email templates:

Each of these messages uses a different hook. Rotate them or A/B test for the best results.

 

1. Total Order Discount

Subject: Still need that part? Here’s 10% off.

Body:

Hi [User First Name],

Looks like you left something in your cart. Here’s 10% off your order if you complete it today.

👉 [Checkout Link]

Thanks,

[Store Name]

 

2. Free Shipping

Subject: Free shipping if you finish your order today!

Body:

Hey [User First Name],

Good news! We’ll cover the shipping if you come back and complete your order now.

👉 [Checkout Link]

Thanks,

[Store Name]

 

3. Discount on Shipping

Subject: $10 off shipping—today only!

Body:

Hi [User First Name],

We noticed you left your cart behind. Finish your order today and we’ll knock $10 off shipping.

👉 [Checkout Link]

See you soon,

[Store Name]

 

4. Scarcity/Urgency

Subject: Items in your cart are almost gone!

Body:

Hi [User First Name],

Some of your parts are low in stock. Grab them now before someone else does.

👉 [Checkout Link]

Best,

[Store Name]

 

5. Reassurance

Subject: Need help before you buy?

Body:

Hey [User First Name],

If you’ve got questions about your order, we’re here to help. Just reply or click below to finish checkout.

👉 [Checkout Link]

Thanks for shopping with us,

[Store Name]

 

6. Humor

Subject: Your cart misses you 😢

Body:

Hey [User First Name],

Your cart is still hanging out, just waiting for you. Ready to come back and check out?

👉 [Checkout Link]

Talk soon,

[Store Link]