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How to Set Up Drift Marketing Campaigns

Drift Marketing Campaigns are emails that are sent to buyers automatically when they abandon their cart on your website (put parts in their cart, but don't check out). Drift Marketing emails often prompt the buyer to return to the site to finish checkout, and sometimes offer promotion codes to incentivize checkout.

 

Adding a Drift Marketing Campaign

  1. In the left-side menu's search box, enter the word "drift" and click on the “Drift Marketing Campaigns” button. The section can also be found in the left-side menu under the "Marketing" section.
  2. Click the link for, "Create New Drift Marketing Campaign." 
  3. Give your campaign a name. This name is visible only to you (your buyers will not see it). 
  4. Choose the amount of time to wait after cart is abandoned before sending the email. 
  5. Enable your campaign.
  6. Enter an email subject and message. The "Subject" will be the "name" of your email, and will be visible to your buyers. The "Message" is the actual email body.
  7. The Google Analytics Medium is optional, and allows you to track the conversions of any order placed from this campaign in Google Analytics.
  8. Click save at the bottom of the page to create your campaign!

 

View and test your new Drift Marketing Campaign:

  1. Click on the campaign you just created 
  2. Insert an email address and click "Send Test E-mail" to see what the email will look like. 
  3. You will receive the test email shortly. Note: Test e-mail is for formatting validation only. The link to the cart will not be functional. 

You are done! You have finished setting up your Drift Marketing Campaign, and your buyers will receive the email if/when they abandon their cart. 


EVERYTHING BELOW THIS BLOCK IS MANAGE-ONLY CONTENT.

This text will not appear on the finished article.

 

Drift Marketing Campaigns are emails that are sent to buyers automatically when they abandon their cart on your website (put parts in their cart, but don't check out). Drift Marketing emails often prompt the buyer to return to the site to finish checkout, and sometimes offer promotion codes to incentivize checkout.

  1. Click the arrow to the right of your name in the top-right corner
  2. Select "Account Settings" from the dropdown
    Screen_Shot_2017-07-12_at_12.21.48_PM.png
  3. Select "Store Settings"
  4. Select your RevolutionParts store
    Screen_Shot_2017-07-07_at_2.22.36_PM.png
  5. Click "Abandoned Cart Savers"
    Screen_Shot_2017-07-12_at_2.46.02_PM.png
  6. Click the green "+ New Cart Saver" buttonScreen_Shot_2017-07-12_at_2.48.00_PM.png
  7. New Cart Saver:
    • Campaign Name - Name your campaign (visible only to you)
    • Campaign Enable - Enable email? (select from dropdown)
    • Campaign Type - Is this email for orders or quotes? (select from dropdown)
      • Order Savers are sent when a buyer puts items in their cart but doesn't check out
      • Quote Savers are sent if a buyer receives a quote but never checks out
    • Email Delay - How long after cart is abandoned do you want the email sent (select from dropdown)
    • Google Analytics Medium - optionally add text here as a tag which will appear in Google Analytics on orders that converted from this campaign
    • Subject - Title of email (add Text Replacements (variables) if desired)
    • Message Body - Type the email your buyer will see (add Text Replacements (variables) if desired)
    • Send Test Message - Enter your email address to test your Abandoned Cart emailScreen_Shot_2017-07-12_at_2.49.42_PM.png
  8. Click the blue "Add Cart Saver" button

If you have any questions, feel free to reach out to us by emailing
support@revolutionparts.com or calling 480-779-7278!

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